Tuesday, 7 August 2012

Article Marketing for Authors

Internet marketers have known for years that writing articles and submitting them to article directories is and excellent way of getting links to your internet content so that the content linked to increases in relevancy to web search engines.

But what has this to do with publishing I hear you ask. Well, if you publish on any major eBook site (and I will use Amazon as an example) then what you have is a web page with your content on it. Of course, that content can be found by searching on the Amazon website. But the content is also web-accessible.

This means that you can use the same techniques that internet marketers use to drive traffic to their websites to drive traffic to your Amazon page. This is where article marketing comes in.

In article marketing you write an article to submit to article directories (see Dyfed's page on GoArticles for an example). The articles should typically be between 500 and 1000 words and they can be on just about any topi. As a 'thank you' for submitting your article your have the opportunity to write an 'about the author' section at the bottom of the article (generally known as a resource box). Within this you can typically add any two URLs you like. This means that you can link back to your Amazon Author page and your book's description page (check the article directory, as not every one will allow this).

Write more articles and get more links. The more good-quality in-bound links you get to your content then the higher it will appear in search engines' rankings and the more visible they will be to internet searchers. The more people who can find your books, the more sales you will make. This also increases your authority as an author.

The game has changed completely with eBooks and the new landscape needs a fusion of Internet Marketing as well as good old fashioned book marketing to maximize your digital marketing efforts.

For me, my top article directories are:

Squidoo (squidoo.com)
Ezine Aricles (ezinearticles.com)
Suite 101 (suite101.com)
GoArticles (goarticles.com)
Celtnet Articles (www.celtnet.org.uk/articles) [because its mine]

Take a leaf out of the internet marketers' book and begin your article marketing campaigns today.

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